Is Email Marketing Dead in 2018? A Few Facts Worth Considering …

The quick answer to the headline is “no;” email marketing is far from dead. Just as experts incorrectly predicted radio would kill the newspaper, or that TV would replace the radio, they have also been proven wrong about social media killing off email. So, why have so many digital marketing gurus been claiming email marketing will soon end? Many have been preaching the death of email since the 1990s … and they’re still wrong. While there is no “one” answer, part of this conversation is due to the fact that people have grown tired of spam. As our inboxes fill […]